Introduction

Calendly is a popular scheduling software that allows users to schedule meetings and appointments with ease. It has become increasingly popular in recent years, and many people wonder how the company makes money. In this article, we will explore the different ways Calendly generates revenue and how it plans to continue doing so in 2024.

Calendly’s Revenue Model

Calendly’s revenue model is based on a freemium subscription model. The basic version of the software is free, but users can upgrade to a paid subscription to access additional features. Calendly offers three paid subscription plans: Premium, Pro, and Enterprise.

Question: What are the features included in Calendly’s paid subscription plans?

Calendly’s paid subscription plans offer a range of additional features, including the ability to customize event types and branding, access to analytics and reporting, integration with third-party apps, and more.

How Calendly Generates Revenue

Calendly generates revenue through its paid subscription plans. Users can upgrade to a paid plan to access additional features not available in the free version of the software. Additionally, Calendly offers a referral program that rewards users for referring others to the software.

Question: How does Calendly’s referral program work?

Calendly’s referral program rewards users with a $20 credit for each person they refer who signs up for a paid subscription. The credit can be used towards the user’s own subscription fees.

Future Plans for Calendly

Calendly plans to continue generating revenue through its subscription plans and referral program. The company also plans to expand its offerings to include additional integrations and features to better serve its users.

Question: What additional integrations and features does Calendly plan to offer in the future?

Calendly plans to offer additional integrations with third-party apps, such as Salesforce and Hubspot, to make it easier for users to manage their schedules. The company also plans to introduce new features, such as the ability to schedule group meetings and the ability to accept payments for appointments.

Conclusion

Calendly has built a successful business model around its scheduling software. By offering a free version of the software and paid subscription plans with additional features, Calendly has been able to generate revenue and grow its user base. With plans to expand its offerings in the future, Calendly is poised for continued success in 2024 and beyond.